TRUSSVILLE, Ala. (Trussville Tribune) -- APCO Employees Credit Union announced Monday that it will officially rebrand as Southern Energy Credit Union, marking a new chapter in its 70-year history.
The change follows successful mergers with Powerco Federal Credit Union and Mutual Savings Credit Union, which took effect over the last two years, expanding the credit union’s footprint across Alabama, Georgia, and Mississippi.
“Following the recent mergers, we were presented an opportunity for our brand to better reflect our new collective membership and credit union team. Our commitment to members, especially those from long-time partners, is stronger than ever, and we wanted an identity that fully represented that continued commitment,” said Derrick Ragland, Southern Energy Credit Union President and CEO.
“As we move forward into our next 70 years, we look forward to a bright future ahead serving members as Southern Energy Credit Union.”
The credit union was originally formed from a merger of three credit unions serving Alabama Power employees and has since grown into Alabama’s largest state-chartered credit union, serving employees, retirees, and families of Southern Company and its affiliates with over $3 billion in assets.
According to a statement, all existing branch locations will remain open, and members will continue to be served by the same friendly staff they know, with the added benefit of expanded access to more locations and resources.
“While the name and look have evolved, the updated brand was intentionally designed to feel familiar,” said Southern Energy Credit Union Marketing Manager, Claire Connolly.
“From the name selection to the new colors and logo, our goal was for the rebrand to celebrate our recent growth and resonate with members who have been with us since our beginning, and those who are just getting to know us.”